Dr. Victor DeNoble, Famous Researcher on Teen-Age Addition Returns to Olympic

October 2, 2013

Students on the Olympic/Alliance and Crossroads campuses are fortunate to have Dr. DeNoble return to Olympic High School to speak to them about teenage addiction.  Last year's presentation was extremely well received by students and many of them remained after to speak privately with him.  Dr. DeNoble will be at Olympic on Wednesday, October 3rd.

Dr. DeNoble’s story of taking on the multi-billion tobacco industry and hearing what his tobacco research revealed was eye-opening. From 1980-1984, Dr. DeNoble was a senior Researcher at Philip Morris Tobacco Company. He performed studies on nicotine addiction and was fired because of what the studies revealed. In 1994, he became the first whistle-blower to begin tearing down the wall of secrecy built by the tobacco industry. Dr. DeNoble was a key witness in the federal government case against the tobacco industry. He as been featured on “60 Minutes”, “Dateline NBC”, “Sunday Morning with David Brinkley” and was the subject of the film “The Insider” based on the events of his life.

Students listened attentively as Dr. DeNoble showed the results of nicotine addition in rats and monkeys using slides and showing a rat brain and the effects of continued use.  Several students stayed after the presentation to meet with Dr. DeNoble and asked him specific questions about his presentation.

Olympic is very fortunate to have Dr. DeNoble at our school and thank him for his continued work in the field of addiction and for his reaching out to students of all ages with his message.  If one person stops smoking as a result of his presentation or thinks about stopping, his efforts will have been totally worthwhile.


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