Got Milk? Olympic High School in Concord puts on collective
milk mustache and wins breakfast challenge

Concord Transcript
Posted: November 7, 2012

Olympic High School in Concord has earned $3,000 and the right to show off its collective milk mustache by winning the Got Milk? Breakfast Challenge.

Going head-to-head with Mt. Diablo and Concord High for the three-week contest held at the start of the fall semester, the Olympic students increased their breakfast participation with milk by 3 1/2 percent compared to the year before.

"Traditionally, only one in 10 student eats breakfast in school in our district," said Suzanne Bernhard, supervisor of Food & Nutrition Services in the Mt. Diablo Unified School District. "So a small increase in consumption actually makes a huge difference. We thank Got Milk? for being a great partner in this effort."

Olympic High was recognized by the California Milk Processor Board during a student leadership meeting for winning the challenge and the funding for their school.

Studies show that up to a third of adolescents skip breakfast daily. To deter the trend, the milk board partnered with 14 school districts across the state to increase daily breakfast consumption with milk at school high school cafeterias.

The campuses with the greatest breakfast participation with milk in each district earned $3,000 toward student activities for a grand total of $42,000 statewide.


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